I helped Etsy tell discerning (and sometimes cynical) New Yorkers that the best gifts are thoughtful, one-of-a-kind, and tailor-made for the recipient—the kind you find on Etsy.
Lisk Feng helped us illustrate dozens of real gifts found on Etsy, and we created these OOH subway ads to win over even the grinchiest New Yorkers.
Thoughtfully made alongside Nic Sanchez, under Ben Hughes at Stink Studios NY